You may collect many pieces of data from visitors via your site's tracking code and through form submissions on your site; some of which are characteristic of your visitor. Visitor Attributes let you to specify which explicit data points you'd like to store with a visitor. These can be used to create more informative visitor profiles and personalize Smart Content.

Implicit versus explicit attributes

Implicit attributes are preset data points, such as geolocation, that are collected automatically about visitors when they arrive at your site.

Explicit attributes are custom data points, chosen by you, that visitors offer about themselves through form submissions on your site. You can create new explicit attributes.

Available implicit attributes

Geolocation

Geolocation is the visitor's geographic location based on their IP address, represented by a set of coordinates (latitude and longitude) in their visitor profile.

Note that coordinates can be the center of a city, or the center of a state when a city isn't available, or the center of a country when a city or state isn't available. Exact coordinates can't always be determined by a visitor's IP address. So if you plan to use geolocation to personalize content, plan accordingly.

Creating explicit Visitor Attributes

To create your own explicit attributes, visit the Visitors > Visitor Attributes area and click Create a Visitor Attribute. Configure the following options:

  • Visitor Attribute Name - Pick a name for your attribute that will be used to identify it inside Clive.
  • Description (optional) - Give your attribute a description to help characterize it in the Visitor Attributes area.

Populating explicit Visitor Attributes with form fields

Whether it's inline fields or Custom Fields, the Visitor Attribute picker allows you choose which fields populate your explicit attributes. To get started:

  • Edit or create a form field to associate with your Visitor Attribute.
  • Under Visitor Attribute, select the explicit attribute you'd like this field to populate.

You can associate multiple fields with the same attribute and the most recently-submitted value will be stored with the visitor.

Personalizing content with attributes

Now that you're collecting visitor attribute data, you can personalize content on your site to visitors with a particular attribute. See Smart Content in Clive for details.

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